President & CEO
United Way Suncoast
Jessica Muroff is the Chief Executive Officer for United Way Suncoast, one of Florida’s largest United Ways, ensuring connections are made that cultivate growth, increase community impact and optimize delivery of the organization's strategic priorities that fight for the education and financial stability of every person in the community through educational programs that give children the skills to succeed, helping adults achieve long-term financial stability and activating caring individuals through volunteerism. Proudly serving the people of DeSoto, Hillsborough, Manatee, Pinellas and Sarasota counties by operating and funding services and programs to help create a stronger, more vibrant community.
Jessica exhibits a strong combination of nonprofit executive experience with corporate experience, and exceptional leadership skills. Prior to joining United Way Suncoast in 2019, Jessica was the CEO for Girl Scouts of West Central Florida which serves nearly 19,500 girls and nearly 8,500 adult members in Citrus, Hernando, Hillsborough, Marion, Pasco, Pinellas, Polk, and Sumter counties. She began her nonprofit career at Frameworks of Tampa Bay, Inc. where she served as CEO for two years; and was previously the organization’s director of marketing and communications. Prior to working in the nonprofit sector, Jessica was manager of account services at Raymond James Financial, Inc., director of marketing at Saks Fifth Avenue, and an account executive at Roberts Communications.
As an active member of the community, Jessica currently serves on the boards of directors for the Nonprofit Leadership Center of Tampa Bay and the Greater Tampa Chamber of Commerce. She is a member of the CEO Council of Tampa Bay, the Athena Society and USF Women in Leadership and Philanthropy. In addition, she has served as a board member for Frameworks of Tampa Bay and is a founding member of Emerge Tampa Bay, a networking and volunteer organization for young professionals, a graduate of Leadership Tampa Class of 2015 and graduate of Leadership Florida Cornerstone Class XXXVI.
For her outstanding leadership in business and community involvement, Jessica has received several significant awards from the Tampa Bay Business Journal which include Young Business Woman of the Year of 2005, Up & Comers Hall of Fame in 2013 and Business Woman of the Year in 2018. She was also awarded the Deanne Dewey Roberts Emerging Leader Award from the Greater Tampa Chamber of Commerce in 2014, USF’s Zimmerman School of Advertising and Mass Communications Outstanding Alumni 2018, and Business Professional Women’s Woman of the Year in 2019.
Jessica is a graduate from the University of South Florida with a M.A. in Secondary English Education and B.A. in Mass Communications with a minor in International Studies. She lives in Tampa, Florida with her husband Owen LaFave and is the proud mother of two daughters. With a passion for writing, in her free time Jessica runs a parenting blog called The Be Present Project.