Market President, West Florida
David Pizzo is Florida Blue’s Market President for West Florida. In this role, Pizzo is responsible for operations in 14 counties which include Hillsborough, Pinellas, Sarasota, Manatee, Lee, Pasco, Hernando, and other western counties south to Collier.
Prior to this role, Pizzo served as Florida Blue’s Vice President, Advertising, Brand Management and Market Communications. He has also served in several leadership roles since joining Florida Blue in 1997.
Prior to Florida Blue, Pizzo served as Senior Vice President and Management Supervisor for Commonhealth (now Ogilvy Health), the world’s largest health care marketing communications firm. His background includes over 25 years’ experience in the health industry including marketing, advertising, brand strategy and sales.
Throughout his career, Pizzo has been active in many community and civic organizations. He is currently involved with the following organizations in various capacities: Tampa Bay Partnership (2018 - 2020 Chairman), United Way Suncoast Executive Committee, West Central Florida Mental Wellness Coalition Board, American Heart Association Tampa Bay Metro Board, Tampa Bay Economic Development Council Executive Committee, Synapse Board, David A. Straz Center for Performing Arts Board, Tampa Bay Sports Commission Board, USF MUMA College of Business Advisory Board, CEO Council of Tampa Bay, American Cancer Society CEOs Against Cancer, Leadership Florida, Tampa Bay Super Bowl LV Host Committee, Tampa Bay Chamber of Commerce, St. Petersburg Area Chamber of Commerce, and is a MacDill Air Force Base Honorary Commander.
Pizzo holds a Bachelor of Science in pharmacy from Rutgers University and a Master of Business Administration in marketing and international business from NYU’s Stern Business School.