Market President, West Florida
David Pizzo is Florida Blue’s market president, West Florida Region. In this role, he is responsible for operations in 14 counties, which include Hillsborough, Pinellas, Sarasota, Manatee, Lee, Pasco, Hernando, and other western counties south to Collier.
Prior to this role, Pizzo served as Florida Blue’s vice president of Advertising, Brand Management, and Market Communications, as well as a number of additional leadership roles since joining Florida Blue in 1997.
Previously, Pizzo served as senior vice president and management supervisor for CommonHealth, the world’s largest health care marketing communications firm. His background includes 25 years of experience in the health industry, spanning marketing, advertising, brand strategy and sales.
Throughout his career, Pizzo has been active in community and civic organizations. In addition to serving as the Secretary/Treasurer of the Tampa Bay Partnership, he is a past chair of the Tampa Hillsborough Economic Development Corporation and an honorary commander at MacDill Air Force Base.
He is currently involved with the following organizations in various capacities: United Way Suncoast (2015 Campaign Cabinet Chair), American Heart Association Tampa Bay Metro Board, Greater Tampa Chamber of Commerce, CEO Council of Tampa Bay, University of South Florida President’s Council Society and Center for Entrepreneurship Advisory Board, Saint Leo University College of Business Advisory Board, USF Muma College of Business Advisory Board, American Cancer Society CEOs Against Cancer, Leadership Florida, and the Outback Bowl Selection Committee.
Pizzo has also been an active member of the Gator Bowl Association and served on the Jacksonville XXXIX Super Bowl Host Committee.
Pizzo holds a Bachelor of Science in pharmacy from Rutgers University and a Master of Business Administration in marketing and international business from NYU’s Stern Business School.