Early this summer, the Tampa Bay Partnership launched the Tampa Bay Ambassadors program as part of it regional marketing efforts. The touch-point program, which centers on an individual approach, is comprised of individuals from throughout the eight-county region – from high-level executives and CEOs to college students and young professionals – these individuals each have a unique story to tell. These ambassadors represent Tampa Bay and are the “faces” and stories of the region, helping the Partnership promote the area to other business leaders both locally and nationally.
The Tampa Bay Ambassadors program will focus on telling the story of the region’s innovative and growing industry sectors. Research and past experience has shown that when Tampa Bay’s story is effectively shared, the region is able to increase industry leaders’ awareness and interestin the attributes that executives consider when looking to relocate a business.